Chevrolet Spark becomes visually and conceptually a spark in the image. The car is a spark of the designer and the engineer that wanted to create an original, innovative type of car. It appears in the image as a spark in an energy flow- produced by two sources of electricity. Electricity was also a spark of its creator that changed the world and took part of what it has become today. We can't imagine the contemporary world without electricity. Also, the bulb has become a symbol in the world of images (cartoons, movies, posters, etc) that represents a very good idea, a "spark" of someone related to a certain something. So Chevrolet Spark and electricity are sparks that change the world - in different ways, of course.