Young Creative Chevrolet contest was launched in Europe in 2007 and was one of the Chevrolet projects dedicated to youth. The competition encouraged the students enrolled in Art Universities to approach Chevrolet cars from their own creative perspective. Every edition had a specific theme. I participated two years in a row (in 2010 and 2011) at the Photography section, winning in 2010 Second Prize and in 2011 First Prize at the national phase of the contest. In 2011 I was a finalist (representing Romania) in the international final stage that took place in London.


Chevrolet Spark becomes visually and conceptually a spark in the image. The car is a spark of the designer and the engineer that wanted to create an original, innovative type of car. It appears in the image as a spark in an energy flow- produced by two sources of electricity. Electricity was also a spark of its creator that changed the world and took part of what it has become today. We can't imagine the contemporary world without electricity. Also, the bulb has become a symbol in the world of images (cartoons, movies, posters, etc) that represents a very good idea, a "spark" of someone related to a certain something. So Chevrolet Spark and electricity are sparks that change the world - in different ways, of course.



My photo wants to describe visually the 100 years history of Chevrolet brand. Chevrolet Orlando is used as a symbol which incorporates both visually and conceptually the previous car designs of Chevrolet brand.  Therefore Chevrolet Orlando becomes a result of what the designers previously designed before it.Chevrolet Orlando couldn't have existed and couldn't have been designed if there wasn't a history behind it. Therefore it becomes in the image a metaphor of Chevrolet's history.

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